Seeking Human Truth for Good

Chirp Research acts as an advocate for truth-telling on behalf of our clients through a mix of qualitative and quantitative research and innovative solutions custom built for each engagement.

Qualitative

Chirp’s team of empathetic, curious, highly trained, and experienced Qualitative Analysts connect consumer experiences and insights with client business objectives and strategies

Quantitative

Chirp’s Quantitative Analysts combine statistical expertise with a commitment to storytelling that uses data to uncover consumer motivations and guide strategic business decisions.

Innovation

With a completely custom methodology for each business objective, the Innovation Team brings focus and energy to every work session.

Visualization

Chirp’s Visualization Team combines the principles of design and data visualization to ensure that our deliverables, stimuli, and in-person experiences are engaging and visually appealing

News From the Nest

Chirp Research Turns Four!
Uncategorized

Chirp Research Turns Four!

We’re thankful to be celebrating four exciting, action-packed years!
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At-Home Exercise Is Here To Stay
Quantitative Research

At-Home Exercise Is Here To Stay

The At-Home Exercise Revolution The COVID-19 pandemic brought much of the country to a screeching halt. With gyms and fitness...
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Double-Edged Screen:  Device Dependency
Double-Edged Screen

Double-Edged Screen: Device Dependency

While most people had positive feelings toward their smartphones and tablets, it could be hard to determine when device usage...
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Double-Edged Screen:  COVID Device Usage
Double-Edged Screen

Double-Edged Screen: COVID Device Usage

In light of our drastically different circumstances, we wanted to see how stay-at-home orders and social distancing were affecting not...
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Our Chirp For A Cause Spring Winner
Chirp for a Cause

Our Chirp For A Cause Spring Winner

Congratulations to our current Chirp For A Cause recipient, Meals on Wheels! We are excited about the opportunity to invest...
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Chirp Research: Founded in Friendship
Chirp

Chirp Research: Founded in Friendship

Shannon Marrs and Paige Squeri's childhood friendship has lasted decades, through cross-country moves and separate colleges, and forms the foundation...
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Ten Tips for Small Business Owners During COVID-19
News

Ten Tips for Small Business Owners During COVID-19

As a small business owner, I’ve given a lot of thought to what this challenging, yet unique, time means for...
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The Double-Edged Screen
Double-Edged Screen

The Double-Edged Screen

As technology advances by leaps and bounds, the convenience of and dependency on our devices has increased, amplifying the conflict...
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Understanding Affluent Millennials
News Quantitative Research

Understanding Affluent Millennials

As researchers at Chirp, one of our favorite things to do is take a deep dive into an exploratory topic...
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Chirp For A Cause At Bonton Farms
Chirp for a Cause

Chirp For A Cause At Bonton Farms

Chirp, and our charitable giving arm, Chirp for a Cause, was founded on the principles of giving back and prioritizing...
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Market Research: Our Children are the Future
Research

Market Research: Our Children are the Future

Have you ever had that moment in school when you think to yourself, “When am I ever going to use...
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Our Chirp For A Cause Fall Winner
Chirp for a Cause Current Cause

Our Chirp For A Cause Fall Winner

Chirp’s Director of Operations and Charitable Giving reflects on Chirp For A Cause and announces the recipient of this fall’s...
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I’m with the Brand: Brands and Gender
I'm With the Brand

I’m with the Brand: Brands and Gender

In this month’s findings of our I’m with the Brand research study, Chirp explored the relationship between genders and brand...
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Understanding Hispanics Beyond Acculturation
Methodologies

Understanding Hispanics Beyond Acculturation

With all the buzz around inclusion and diversity, many brands still miss the mark when it comes to reaching Hispanic...
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Using Mastery to Innovate
Innovation Methodologies

Using Mastery to Innovate

What do you get when you put a packaging designer, a mixologist, and an auto body repair person in a...
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Chirp Founder, Shannon Marrs, in Voyage Dallas
Chirp News

Chirp Founder, Shannon Marrs, in Voyage Dallas

Chirp's founder and Chief Client Advocate, Shannon Marrs, was recently featured in Crain's Dallas' ongoing series, "If I Knew Then...
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I’m with the Tech
I'm With the Brand

I’m with the Tech

We are continuing our I’m with the Brand research study with these findings about the relationship between technology and identity.
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Our Chirp For A Cause Spring Nominees
Chirp for a Cause

Our Chirp For A Cause Spring Nominees

Learn about the current group of charities that our clients will be voting for as part of our Chirp For...
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Part of a Village
Chirp for a Cause News

Part of a Village

Read about the important work of advocating for children in our community through the eyes of a CASA volunteer –...
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I’m with the Brand: Brands and Personal Identity
I'm With the Brand

I’m with the Brand: Brands and Personal Identity

Here is our first set of findings from our latest research study, I’m With the Brand, which studied how the...
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What our clients are saying . . .

Chirp For A Cause

We welcome our clients to be a part of our charitable giving process and regularly invite clients to vote for an organization to receive Chirp’s donation. 

 

We’d love to discuss your research needs and see how we can partner with you.

 

Contact Us

Email: hello@chirpresearch.com
Phone: (972)987-0597

6009 W. Parker Rd.
Ste. 149-280 Plano, TX 75093