Telling meaningful stories with data.
Chirp’s Quantitative Analysts expertly design and develop surveys that evaluate consumer acceptance and opinions toward new products and services.
Drivers and Barriers
Going beyond what consumers say is important to them, and understanding what is truly driving (or preventing) behaviors, motivates our team to dig deeper on every project we undertake.
Our analysts are masters at authentically simulating real-life purchase scenarios to understand consumer preferences, purchase-decision behavior, and optimal pricing strategies.
Our segmentation processes uncover the patterns that differentiate consumers and their behaviors to more efficiently market to your customers for product optimization.
“Just a quick note to say thank you for the work you did on our survey. And especially for working on a shorter (and sometimes moving) timeline, without sacrificing anything along the way. Your flexibility was greatly appreciated. Once again, the insights and perspective you shared have proven to be an invaluable resource as we work toward our season.”
Director of Merchandising, Retail
“Very often quantitative study reports tend to become data dumps based on each of the questions, but I really appreciate the effort and thinking in actually building a story. Thank you for that and for being such amazing partners in all our projects!”
Insights Manager, Food & Beverage Client
Let’s measure something meaningful.