Connect human truths with
strategic business decisions.

 

Qualitative Methods

 

Chirp’s team of empathetic, curious, highly trained, and experienced Qualitative Analysts connect consumer experiences and insights with client business objectives and strategies. Each engagement employs a diverse set of methods, a unique team, and relevant tools that are tailored to the project objectives and the brand.

Focus Groups

Whether online or in person, Chirp’s moderators are trained to push past consumers’ top of mind associations to uncover meaningful, actionable insights.

One-On-One Interviews

Performed online or in person, these in-depth conversations are suited for topics that are too sensitive, confidential, or personal to benefit from a group dynamic.

Mobile Missions & Online Communities

These methodologies allow for a larger, national sample to explore multiple topics and provide in-the-moment access virtually.

Life-Alongs & Ethnographies

Our most immersive methodologies create the opportunity to walk a day, a moment, or a shopping trip in consumers’ shoes.

 

International
Research


Our experienced moderators and recruiting network spans the globe. This access and experience allows us to field complex research projects, while still providing a seamless client experience.

Virtual
Research


Our team has extensive experience conducting a diverse set of online methodologies. Online studies allow us to capture a national representation of consumers to reflect a variety of attitudes.

Testimonials

“I have to tell you, your team has been awesome as I have had the opportunity to watch them in action the last few weeks.  We have had some BIG requests as the last minute and had to align many folks so appreciate the talents and time of your team.”

Strategic Advisor, Travel Client

“I cannot say this enough as to how amazing partners you all are to our business. I know I threw a lot of curve balls in this project, from last minute changes to the guide and absolutely over-populating the back room, but you ladies still continue to make the research process smooth and successful!”

Insights Manager, Food & Beverage Client

Let’s find out why.