I’m with the Tech

We are continuing our I’m with the Brand research study with these findings about the relationship between technology and identity. Since over one in ten people in the study named a technology brand as most representative of who they are, we knew this was an important topic for a deeper dive.

Check out the highlights below to see who’s most likely to identify with tech brands, how technology facilitates expressions of identity, what tech brand makes people feel like they belong, and more!

And check back throughout the year as we release more findings.

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