Introducing: The Side Hustle

At Chirp we believe understanding how people think and behave is core to building any strategy, brand, product or service. This foundational belief motivated us develop and launch an exploratory study on the Side Hustle.

Through qualitative and quantitative research, we talked to hundreds of side hustlers to understand the changing environment of employment – particularly their motivations, frustrations, and their journey to side hustling.

A visual journey through the phases of the Side Hustle | Artist: Marisol Garcia

In the coming weeks, we will be sharing more of what we learned from this study –  but for now we’ll leave you with one of our participants who wanted to share his own motivations to begin driving with Uber – and his opinion on why everyone needs a side hustle.

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The Double-Edged Screen Methodology

The Double-Edged Screen is a primary research study conducted in early 2020 by Chirp Research. In this study, Chirp first conducted a nationally representative quantitative study (n=2000) to better understand perceptions of device usage, physical and mental impacts of device usage, and techniques for reducing screen time. Next, Chirp conducted multi-generational focus groups in Dallas and New York City to gain an intimate understanding of the role of technology and the positive and negative implications that device usage has on participants’ lives.  Additionally, we explored personal device usage and the impact of screen time on emotions and behaviors across generations and device types.