Nontraditional Research for a Nontraditional World

We no longer live in a 9 to 5 world where work schedules are predictable and family roles are cut and dry. Consumers are interacting with brands in new places, at new times, and in new ways. At Chirp, we’ve learned to adapt to this shifting reality, studying life the way consumers live it – at various hours of the day and night and in all kinds of settings.