The At-Home Exercise Revolution
The COVID-19 pandemic brought much of the country to a screeching halt. With gyms and fitness studios closed, many stopped working out altogether for a time. Once they regained the daily structure and motivation to consistently work out, at-home options were still the only option for many. Although there are obvious drawbacks to at-home only exercise, this unique time also yielded a newfound appreciation for at-home workouts.
At-Home Workouts v. Gym Reopening
Now that they’ve settled into their “new normal,” consumers are investing in the products/services they need for their workout routines. Even though gyms are starting to slowly reopen, only a small minority intend to return to the gym immediately. Because they have been able to successfully utilize free/less expensive online resources, they are not sure if they can justify the cost of the gym/classes that they were paying for prior to COVID-19.
No matter when a return to the gym is possible and comfortable, the majority of respondents plan to keep at least part of their at-home routine. Many are also are open to continuing to invest in at-home fitness equipment.
This post is based on a primary research study conducted in Spring of 2020 by Chirp Research. In this study, Chirp conducted a national quantitative study and virtual in-depth interviews to better understand the impact that the COVID-19 pandemic has had on fitness behaviors and purchases of fitness equipment for at-home exercise.