Why Chirp? Choice Design!

In our Why Chirp? series, we’ll explore some of the qualitative, quantitative, and innovation methodologies we offer and how multi-phase, mixed-methodology research forwards our clients’ objectives.  This month, we’re talking Choice Design with Alyssa Cox and Macie McCoy from our quantitative team. What is Choice Design? Choice Design methodology imitates the real-life purchase decision process andContinue reading “Why Chirp? Choice Design!”