In our Why Chirp? series, we’ll explore some of the qualitative, quantitative and innovation methodologies we offer and how multi-phase, mixed-methodology research forwards our clients’ objectives.  This month, we’re talking Segmentation with Leslie Hagen, Director of Quantitative Research. What is segmentation? Segmentation is a quantitative method used to identify differentiated groups, called segments, within a larger … Continue reading Why Chirp? Segmentations!